``If you can sell liquor to someone at 8am, you can sell it in a business setting,'' Mr Haszard, now based in Auckland, said.
He has secured a distribution deal with UK-based liquor agency Magnetic Brands, which means the liqueur will start being sold in London and expand through to other European centres over the next three years.
Quick Brown Fox was launched in December 2011, after Mr Haszard decided the market lacked a sophisticated coffee drink.
It had grown domestically to being ``almost everywhere'' he wanted to be, so looking internationally was the obvious next step.
``It's been quite a jump, though, something I've been building towards for the last two years,'' he said.
Despite Australia being the closest, he decided to bypass it as he felt it was a saturated market.
After a major rebrand of Quick Brown Fox, Mr Haszard went to the UK in July to assess the market and attend Europe's largest liquor event, Imbibe, a three-day expo in London.
``I found that there was interest in premium coffee liqueur. All the top bars in London have a coffee cocktail on their menu and most of the time it's an espresso martini. Furthermore, there was an interest in premium New Zealand products,'' he said.
In Europe, there was a lot of wealth and people with money were happy to spend it on premium products and they also valued New Zealand, he said.
He met several distributors and narrowed his selection to his top three. They were the companies whom he felt understood the product and who had the experience to take it to the next level.
After meeting, he selected Magnetic Brands as his top choice. He planned to follow up in two days but received a phone call from Magnetic the next day, saying the company wanted to take it on.
``When I hung up from that phone call, I was ecstatic; this would be a pivotal moment in my business,'' he said.
Magnetic had a small portfolio and a highly experienced team. Throughout the following month, a contract was negotiated and a strategy determined to cover the main centres in Europe.
``It's competitive over there. While there's a lot of money following through bars, there's also global competition.
``There are a number of fine coffee liqueurs wanting to establish themselves in the market, so we will need to be extra cunning to come out on top.''
Selling internationally was a ``very different ball game'', as he likened it to a game of snakes and ladders.
There were a lot of snakes in the industry but, when you found a ladder, it was definitely very good to get to the next step, he said.
Before the first shipment landed there were already pre-orders from stores such as Borough Wines, which had nine fine wine stores throughout London; Master of Malt, which sold a range of liquor globally; and Specialty Drinks, which sold to many bars.
It was important to get there before Christmas to maximise the busiest sales periods in London.
Mr Haszard's main focus from here was keeping up with production. There was a team of three in Dunedin and increasing production volumes would be needed in time.
If sales targets were met, then it would certainly mean they would be ``ramping things up''.
Quick Brown Fox production was based in the Cargill Enterprises premises in South Dunedin, which was a ``fantastic'' location.
Mr Haszard was also behind Harpoon Cold Brew Coffee, with two business partners, and demand for that product had also grown substantially.
