National's opponents beware.
Winston Peters did it by combining oratory with outrage while flashing his disarmingly seductive smile and exploiting the elderly's nostalgia for a New Zealand that never was.
For the first time in a long time, Labour has come up with something radical on the policy front which may grab the public's attention, and which National cannot really get away with copying.
Barmy; loopy; stupid; crazy. Last weekend's Labour Party conference witnessed so much political madness, both on and off the conference floor, that the proceedings could well have been deemed certifiable.
David Lange could certainly do it. He could turn it on and off like a tap.
After nigh on three decades of constant and unflinching devotion to free-market economic orthodoxy, the Treasury seems to be opening the door to fresh thinking, albeit only slightly.
Opinion: The 440-page report of the inquiry into the Pike River mine disaster is an exemplary piece of work - thorough, comprehensive, rigorous and surely one of the most hard-hitting produced by a royal commission.
Casting himself as some kind of self- anointed Harbinger of Economic Gloom and Doom, Winston Peters this week warned it was now only a question of time before New Zealand's currency reached dollar-for- dollar parity with its American equivalent.
David Shearer's reshuffle of his Labour team will be on the radical side. It has to be.
A genuine mistake? Or a deliberate flouting of the law?
In hindsight, it was not the smartest thing John Banks has ever said.
Here is a blunt message for a couple of old-school Aro Valley-style socialists: Get off our backs. Stop behaving like a pair of tut-tutting old dowagers gossiping in the salons.
If nothing else, the deaths of two more soldiers and wounding of six others have underlined the futility of New Zealand keeping troops in Afghanistan much longer.
If Labour thinks National's new five-year targets for improvements in some of New Zealand's ugliest and most depressing statistics are little more than a political gimmick, then Labour should think again.
So much for the theory that Winston Peters was mellowing into Parliament's version of everyone's favourite, if somewhat cranky and irascible, uncle.
When John Key unveiled National's plan for partial asset sales early last year, it was going to be win-win for everybody.
Still reeling from their public caning over the now-axed rejigging of class sizes and teacher numbers, National Party ministers got a blunt talking-to from the Prime Minister at last Monday's Cabinet meeting.
If Hekia Parata is to remain in the education portfolio for any length of time, she needs to stop spouting meaningless blather.
In the Prime Minister's not-so-good books on Monday; possum in the media's headlights on Tuesday; political road-kill by Thursday.
The ultra-orthodox Budget was sold on Thursday by Bill English as the last word in fiscal rectitude, but it lacked for one rather necessary ingredient.