The 17.72kg antlers of Black Forest Park stag Alonso was named the champion at a ceremony in Invercargill last month.
The victorious 6-year-old head of Alonso was on display at the Black Forest Park deer sale at Woodside, near Outram, last week.
Black Forest Park owner Richard Currie said he was "very pleased" with the win.
The head measured an "outstanding" 93.4 inches (2.38m).
"He is impressive."
"He is a truly amazing stag and is breeding very well."
The sale this year had good quality stags on offer but did not include a "stand out rock star like Ferdinand".
Six of the 10 3-year-old trophy sires and a 3-year-old velvet sire sold for an average of $5722 including a top price of $20,500 for velvet sire 19561 to the Whyte family, of Mid-Canterbury.
The stag was the son of sire Maple and dam 13469.
Donald Whyte, speaking to Southern Rural Life after the sale, said the appeal of 19561 was its "strong head and good pedigree" and its assuredness of breeding genetics.
All of the seven hinds on offer sold for an average price of $1871 including a top price of $5100 to Rural Livestock agent Adam Whaanga.
Mr Currie said he was "happy enough" with the sale result.
He ran about 2000 deer across 400ha in Woodside and Clinton.
The focus would remain on breeding deer which produce a good trophy without compromising velvet quality, he said.
"The prospects for the industry are looking good."
