The broadcaster has also revealed which All Blacks Rugby World Cup games will feature on the free-to-air channel.
There will be six live matches:
• All Blacks v France, from 6.45am, Friday September 9
• Quarter-final 2 (Winner Pool B v Runner-Up Pool A), from 7.30am, Sunday October 15
• Quarter-final 4 (Winner Pool A v Runner-Up Pool B) from 7.30am, Monday October 16
• Semifinal 1 (Winner QF1 v Winner QF2), from 7.30am, Saturday October 21
• Bronze Final, from 7.30am, Saturday October 28
• Final, from 7.30am, Sunday October 29
And six delayed matches, broadcast 90 minutes after kickoff:
• All Blacks v Namibia, from 8.30am, Saturday September 16
• All Blacks v Italy, from 9.30am, Saturday Sept 30
• All Blacks v Uruguay, from 9.30am, Friday October 6
• Quarter-final 1 (Winner Pool C v Runner-Up Pool D), from 5.30am, Sunday October 15
• Quarter-final 3 (Winner Pool D v Runner-Up Pool C), from 5.30am, Monday October 16
• Semifinal 2 (Winner QF3 v Winner QF4), from 9.30am, Sunday October 22
Other games will only be accessible via Sky Sport or a weekly, monthly or annual Sky Sport Now pass (recently subject to a 12.5% price increase), with no extra charges.
Sky will also be introducing a one-off Rugby World Cup Pass for those without a Sky subscription or Sky Sport Now pass. Pricing won’t be revealed until later this month.
The Prime rebrand will also see the Eric Young-fronted Prime News change its name to News First.
Sky TV shares closed Wednesday at $2.49.
The stock is down 3.3% for the year.
