The jersey has been specifically designed to showcase the Canterbury region.
On Friday the club announced they will stick with their 'Crusaders' name going forward, but have changed their logo after a controversial rebranding exercise.
However, the new jersey does not incorporate the rebranded logo, which will be included on their playing strip in 2021.
The BNZ logo has also been taken off the new jersey. It has been replaced by long-term Crusaders sponsor Gary Cockram Hyundai's logo.
Last week the central Christchurch new and used car sales yard extended its partnership with the Super Rugby club and its branding will feature on the front of the team’s home jerseys.
Adidas spokesman Matthew Fielding said the new Crusaders kit "represents the mountain tips that form the backbone of the club’s geographical region – the Southern Alps.
"This great mountain range connects the six provincial unions of the Crusaders and the people of the region together."
Adidas also unveiled new home jerseys for the other four New Zealand Super Rugby sides.
“It’s a big year for rugby following the World Cup earlier this year, with more eyes watching the sport than ever before," Mr Fielding said.
"Each jersey was designed to represent the pride each team has for their region.
"We continue to aim to inspire the next generation of rugby players through making the sport more visible. The players should all feel very proud to be representing these prestigious rugby regions, and we are proud to be part of it.”
The home jerseys are available for fans to purchase at at www.adidas.com, while the away jerseys will be launched on February 1.
The Highlanders jersey has been inspired by a Scottish tartan. The new Blues jersey has a geometric design and contemporary colours that reflect the region. The Chiefs design has been inspired by the Maori Gods. The Hurricanes jersey represents the Wellington wind readings from the 2016 calendar year in the form of wind barbs.
Each team has a new look to kick off the season including new home and training jerseys.
- The Crusaders 2020 season kicks off on January 18 against the Hurricanes at the Ashburton A&P Showgrounds.
