The Bike Matrix is a community space for bikers and a collaboration of biking businesses, and also houses an eatery and brewery downstairs and a function venue upstairs.
Van Asch, a former downhill mountain bike champion, says "biking has been a great part of my life, and I’m just excited to be able to share this passion with others in whatever way I can".
"There are so many different aspects to biking, and it has a broad appeal — there really can be something for pretty much everyone."
The bike businesses include Van Asch’s own HeliBike NZ, which accesses exclusive mountain biking terrain by helicopter.
Another is Better By Bike, which rents and sells e-bikes and mountain bikes across the Queenstown trail network, as well as providing shuttle services.
Its owner Matt Hirst is also GM of The Bike Matrix.
All Mountain, which offers mountain bike and e-bike guided trips, is also based here, while there’s also space for e-moto and commuter bike sales, repairs and accessories.
Chef/brewer Jay Sherwood’s also opened Handle Bar Eatery & Brewery, offering breakfast and lunch fare but also after-work feeds and drinks on Thursdays and Fridays.
The Matrix Lounge, an 80-capacity upstairs function venue with its own bar and a private boardroom, opens tomorrow.
Hirst says he’s proud the building’s solar-powered and has been fitted out with recycled rimu and reused furniture.
