Phil Mauger, who also owns family business Maugers Contracting, said parts of New Brighton Rd should be moved 30m to higher ground in the red zone away from the Avon River.
He said the move makes more sense than getting ratepayers to fork out for the patch-up costs every time the road is damaged due to flooding during high tides or heavy rain.
The city council has now put a $1 million maintenance spend planned for New Brighton Rd between Bower Ave and Wattle Drive on hold.
"This would mean that the new New Brighton Rd could be constructed at a higher level to avoid flooding then move the stop bank back to cover old New Brighton Rd.
“It is an insult to people in the east’s intelligence to spend a million patching an old road that will continue to flood when the same money could be put toward a new higher one that would be much more suitable.”
Cr Mauger said the relocation of New Brighton Rd to the red zone land would be a priority for himself and the Coastal-Burwood Community Board which he sits on.
“Every community board has six things they want to achieve this term - this is one of our priorities.
“Just slapping paint on something that is buggered is not the way.”
City council head of transport Richard Osborne said if New Brighton Rd was to be relocated, the project would need to be added to the next Long Term Plan, which will be reviewed next year.