Clinton Lions member Benji Perry, of Waipahi, said it was the second consecutive year the club had planted a paddock of sunflowers to bring attention to the town.
The sunflower crop last year attracted visitors "from all over the show", including two bridal parties for their wedding photos which was "pretty damn cool".
A chance to see the sunflowers was the sole reason Girlie Ellaso, Sherly Falsis, Marvi Flores, Francis Layug, Charmaine Rimando and Annika Vego took a day trip from Dunedin to Clinton last week.
The land where the sunflowers were planted, which was once a saleyard, is owned by the club. Peas were also planted in the paddock for anyone to harvest.
To celebrate the sunflower crop, the club was holding its second community scarecrow-building competition.
Judging of the competition was on Sunday.
Entrants included local businesses and pupils from Clinton Playcentre, Clinton School, Poupoutunoa Kindergarten and Waiwera South School.
The sunflowers were planted by the community, using seed given by Canterbury company The Good Oil and cultivated by local contractor Fraser Leslie.
After flowering, the sunflowers would be mulched to return nutrients to the soil, Mr Perry said.
