It was an idea John Money got from his daughter, Amanda, who is marketing manager for the third-biggest charity in England.
She read it in a book that, he says, might have had a title like 100 Ways To Promote Your Charity Event.
Mr Money has an event to promote - his One Flew Over the Cuckoo's Nest fundraiser for the New Zealand Mental Health Foundation, at the Lake Hawea Hotel, tomorrow.
Last year's event raised $4000. So, yesterday afternoon, Mr Money was across the road from the centre of Wanaka, in a tub.
With him was Jay Simon, professing to be Wanaka's only English-born actor with a part in a new, upcoming television series, Filthy Rich.
And an Otago Daily Times reporter was there.
Mr Money put down the lack of a crowd - the lack of a single onlooker - to problems with the public address system.
Mr Simon said one in four people suffered from a mental health issue during their life.
Mr Money said it was the first time he had been in a tub with baked beans.
