The Queenstown and Southern Lakes Highland Pipe Band leads the parade.
Frankton Playcentre youngsters wave to the crowds.
Tourist operator Shotover Jet swaps water for asphalt on parade day.
Cardrona's giant snowman parades on Camp St.
Ella Cupit (6) and Sophie Cupit (4), of Gore.
Jock Duncan (3), mother Geraldine Duncan and Briar Duncan (4), all of Ranfurly.
Lydia Soper (6), William Soper (8), Dylan Soper (5) and Gabrielle Soper (2), all of Te Anau.
Imogen Christopher (7) and Aria Ford-Squires (7), both of Queenstown.
Queenstown warms up for the 2010 Winter Festival. Photos by James Beech; prints available from otagoimages.co.nz.