The Gold Guitar sculpture, which used to sit in the town’s main street to advertise the annual country music festival, has left for a new home in Dunedin.
The 6m sculpture, created by artist Erroll Allison, has belonged to Gore collector Frank Wilson for five years.
Mr Wilson bought it from a friend.
He saved it from being scrapped for parts.
However, he found it did not fit well with his collection in Gore, which mainly had a motoring theme.
It was listed on Trade Me and did not sell, though there was some interest.
Mr Wilson said word of mouth led to a Dunedin couple buying the striking guitar.
"They had no idea it was even for sale — a friend told them it was for sale and they rang me."
He was happy it had finally found a home.
"It found its forever home, and that’s what it’s all about.
"I’m happy, they’re thrilled."
He did not say how much it sold for.
It initially had a reserve of $1500 when first listed.
He did not know what the Dunedin couple would do with it.