QLDC holiday parks riding out the crunch

Greg Hartshorne
Greg Hartshorne
Council-controlled Queenstown Lakeview Holiday Park has recorded a surplus of $666,000 for the year ended June 30.

However, Arrowtown's Born of Gold Holiday Park has struggled throughout the year and recorded a deficit of $233,000.

The council's holiday parks manager Greg Hartshorne presented the annual report to its finance committee at a meeting yesterday.

He said Lakeview had "slipped well behind" in the third quarter but bounced back after securing a tour group in May and June.

He said the parks had deliberately stayed out of the "discounting game" with hotels, which had been dropping room rates throughout the economic and tourism industry decline.

"With hotels doing rates below $100, which is $20 cheaper than our standard studio room, the stand we took was brave at the least and will help us in the months to come as hotels push prices back up and have to justify their rates to the public," he said.

Expenditure was well under budget even with substantial repainting and replacement of fittings.

Arrowtown suffered hardest from the economic downturn, he said. The park operation had been scaled back for the past three months.

He told committee members he would be doing more online marketing to attract visitors to Arrowtown but did not expect numbers to pick up until the domestic tourism market revived.

 

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