She has opened a new store in the Mountaineer building with her colourful collections.
Ms Moore has other stores in Wellington, Auckland and Christchurch.
Her partner and business partner Brian is responsible for marketing and sales of the Andrea Moore label.
A keen skier and mountain biker, he loves the Queenstown lifestyle and had been looking at retail space for a few years.
"Finally, we met landlords who were good to work with. It's important to have a good relationship with landlords," she said.
She said the Mountaineer was a perfect location for her shop.
"We are very happy with the foot traffic so far," she said.
She said the recession had affected her other shops and proved location was "really important".
She had to pull out of the Hamilton store last year.
She is now on track to beat last year's sales.
Retailers had to be better at their game and were forced to find a way through the downturn, she said.
"When the recession finishes, we will come out stronger with shops in good locations, with good running systems and good staff," Ms Moore said.
Her shops had regular customers who relied on her for good products and service.
"I really like to have regular customers to help build their wardrobes," she said.
Her shops have everything from party wear to office wear.
Her customers are women aged between 21 and 80, from mothers to corporates and sized eight to 16.
The Queenstown store was targeting a mix of customers, from locals - defined as coming from Invercargill, Dunedin as well as the Queenstown Lakes - to tourists.
She also looked at it as another Auckland store and a first Australian store because of the high level of tourists from those destinations.
To date, the store's customers were 50% "locals", 25% New Zealanders from other parts of the country and 25% international.
So far, a dress had gone with a customer to Chicago, and a coat had been sold to a Belgian shopper.
"It's really cool to get international clients. It's fantastic," she said.
Ms Moore brings out a different collection of 30 to 40 designs every season.
"It's relentless but exciting as well," she said.
Her pattern-maker crafts the designs, and the making is then out-sourced.
The woven garments are all made in New Zealand but others are made in China by Silverdale, which is part-owned by a New Zealand family.
Ms Moore's business is also a family business. Her 5-year-old son spent his first year on the work room floor, she said. Her 6-month-old goes to work with her twice a week.
Nationally, Ms Moore employs 39 people.
She began designing clothes 10 years ago and opened her first store in Wellington in 1997. She has a history degree and spent time teaching English in Japan before returning to study fashion at Wellington Polytechnic.
She believes women's clothes make first impressions which last and her collections are a sea of colour.
"I find it quite distressing that so many women wear too much black. If you wear black, you have to accent it with colour," she said.
She also believes that women should not hide their body shape. Her collections are "quite fitted" and her sales staff can help customers find the right clothes for their shape.
Her aim is to provide excellent service with highly trained staff.
"We won't send you out into the street looking hideous. We want to make sure you come back," she said.
The clothes range from $200 to $1200, but she also sells accessories from $49.
