In a cornfield in a quiet, rural area near Waimate, Rory Foley and a team of actors are getting ready to scare the yell out of anyone game enough to enter his horror Maize Maze.
On Friday, February 13, Mr Foley's horror Maize Maze opens for its third season.
In two years, it has already helped to raise more than $20,000 for the Cancer Society as people from around the South Island have travelled to the maze on the Studholme farm for the opportunity to experience terror without danger, as about 20 actors hide in areas of the maze.
For $20, with all profits again going to the Cancer Society, people can enter the maze.
They are split up into pairs, armed with only one torch between them, and make their way around two hectares of baffling twists and turns in darkness.
The screams coming from inside add to the intrigue as the next victims wait to head in.
''A lot of people get in there with their little torch, they're vulnerable because I break them down into pairs and they know we're in there,'' he said.
Mr Foley gives little away about what to expect from his third Maize Maze, other than that it is bigger and better, with more props and costumes.
''Let's just say that this year, there's going to be a slight Alice in Wonderland feel,'' he said.
As well as running the maze, Mr Foley is also an actor. It is addictive, he said, and he could not wait for this season to begin.
''It sounds horrible but I really enjoy making people cry,'' he said.
Mr Foley has become well known for his horror-themed charitable work for various groups and individuals in South Canterbury, also organising the Shadow Exhibition, the Waimate Hospital Horror Asylum and the Waimate Zombie Run.
He said he recognised a need to create different and ''fun'' ways of fundraising and an opportunity to create something new for young people in South Canterbury.
He said he could never do it for his own profit and was looking forward to the Cancer Society benefiting to the tune of thousands of dollars from his third maze.
''I was very surprised to find out how much [the Cancer Society] do on the smell of an oily rag,'' he said.
''There are just so many stories of people themselves, or family members, going through cancer.''
The Maize Maze will be open each Friday and Saturday night from February 13, until late March.
For those not game enough to enter at night, there is also a day maze option.