Julie Hughes said Arrowtown raised the most money for a small town in New Zealand in 2013, just over $4000.
On Friday and Saturday the town would once again turn pink, but there would be just as much focus this year on fundraising as on raising awareness.
''Locally there's been a young 21-year-old recently diagnosed, who has a small child - they thought it was mastitis.
''Anyone can be affected - it doesn't matter the age.
''We all have to be aware of the changes in our bodies and look after our health,'' Mrs Hughes said.
Along with the annual street appeal, a special fundraiser will be held at Dorothy Browns Cinema on Friday night, which will show The Other Woman.
Mrs Hughes said tickets cost $25, with all proceeds going to the charity. Drinks and canapes will be available.
''I thought it would be a great movie to have,'' she said.
''It's just a fun girls' night out - it's an excuse to get everybody together, come along and support breast cancer ... you really need your girlfriends around you if anything like this happens.''
