Artists' impressions include both a standardised box-type building and a radical Gaudi-inspired, 11-level hotel, influenced by ''curvilinear geometric building design''.
The site has been co-owned by Queenstown-based architect Fred van Brandenburg since the 1990s. Deals for building a hotel or units have faltered on several occasions and the site is now for sale at $4.75million, plus GST.
Bayleys Locations salesperson Max Guthrie said 595 Frankton Rd was zoned high-density residential under the Queenstown Lakes District Plan. Resource consent for a 99-unit hotel development had been issued and would run until 2019.
Earlier work completed includes an access drive off Frankton Rd and leading to the lakefront, retaining walls, bulk excavation landscaping and ''partial laying down'' of some infrastructure for water, electricity, phone lines, gas ducting and sewerage.
''The apartments encompass a range of one, two and three-bedroom residences,'' Mr Guthrie said in a statement yesterday.
He said the greenfield space, which includes its development plans, was one of several pockets of land identified as being able to absorb housing with limited impacts on the environment, because of immediate access to existing infrastructure.
Among Gaudi's dozens of Art Nouveau buildings, his most famous creation is La Sagrada Familia church in Barcelona, which has been under construction since 1892.
