The high-definition Phantom camera was "cutting edge" and enabled the company to stay ahead of its competitors by capturing detailed images, Mr Crawford said.
The camera, which can capture images at 1000 frames per second, was able to capture detail the human eye could not pick up.
Originally developed for military use and sourced from a British company, the camera was one of only a handful in New Zealand and would be put to use immediately in the Weird Edens series, a co-production with NHK, Science Channel, Animal Planet and France 5.
The camera would help the company offer the latest in visual storytelling techniques for an audience which was becoming increasingly sophisticated in its expectations, he said.
Queenstown-based cameraman Mike Single had been trained in how to use the Phantom and "it will be getting a lot of use", Mr Crawford said.
